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The Window Covering Manufacturers Association plans to hold its Annual Meeting alongside Sun Shading Expo North America from Oct. 26–28, 2027, at the Baltimore Convention Center. The organizations say the arrangement will bring WCMA members together with a wider group of industry participants; meeting schedules and participation information have not yet been released.
The Window Covering Manufacturers Association (WCMA) will hold its Annual Meeting alongside Sun Shading Expo North America from Oct. 26–28, 2027, at the Baltimore Convention Center, the association announced. The arrangement will place WCMA members’ annual gathering within a trade event for window covering and sun-shading businesses, while details on the meeting schedule and participation remain forthcoming.
WCMA said the annual gathering will take place during the 2027 expo in Baltimore, Maryland. The expo is scheduled for October 26–28 at the Baltimore Convention Center. The association’s announcement describes the arrangement as a collaboration that brings its members and industry leaders together at a broader trade event.
The expo serves manufacturers, fabricators, suppliers and other professionals working in window coverings and sun shading. WCMA said holding its meeting there will give members an opportunity to connect with a wider cross-section of those businesses. The announcement also points to standards and regulatory developments as subjects the association expects to share with members and other industry participants.
Neither organization has released a detailed agenda, registration process or information on whether the annual meeting will have separate sessions within the expo. WCMA said schedule and participation details will be announced as planning progresses. The announcement does not specify whether the arrangement will continue beyond the 2027 meeting.
Holding the WCMA Annual Meeting alongside the expo could make it easier for association members to meet manufacturers, fabricators, suppliers and other professionals attending the trade event. For participants, the practical significance is the opportunity to take part in an association gathering and an industry exhibition at the same venue and during the same dates.
The organizations also framed the arrangement as a way to bring industry expertise and information to a broader audience. WCMA Executive Director Ralph Vasami said the association wants to share timely information about standards and regulatory developments. Those topics can affect businesses across the sector, although the announcement does not identify particular rules, sessions or policy matters that will be covered.
For Sun Shading Expo North America, adding WCMA’s annual gathering may strengthen its role as a venue for professional exchange, according to the event organizer. That is the organizer’s stated expectation; the announcement provides no attendance projections or other measures of the partnership’s likely effect.
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How WCMA Joined the 2027 Expo
WCMA is a trade association representing manufacturers and suppliers in the window covering industry. Its stated work includes education, collaboration and initiatives addressing issues relevant to members. The Annual Meeting is the association’s gathering, but the announcement does not describe its usual format or say how the 2027 meeting may differ from previous years.
Sun Shading Expo North America is a trade event focused on window coverings and sun-shading products, technologies and solutions. Its 2027 edition is planned for the Baltimore Convention Center. The newly announced connection places WCMA’s annual gathering within that event rather than announcing a separate meeting venue or date range.
The organizations presented the decision as a collaboration, not as a change to the expo’s published dates. The stated purpose is to bring association members and other industry professionals together in one location. No additional joint programming has been confirmed in the announcement.
“Sun Shading Expo brings together interior and exterior shading professionals from across the industry, making it a natural setting for WCMA’s Annual Meeting.”
— Ralph Vasami, executive director of WCMA
Meeting Format Still Pending
The announcement confirms the dates and venue but does not explain how the Annual Meeting will be structured, which sessions will be open to expo attendees, or what registration or participation will cost. It also does not list speakers, subjects beyond standards and regulatory developments, or any planned joint programming.
It remains unclear whether WCMA’s meeting will be a single session or a multi-day program within the expo dates. The organizations have not said whether this will be a one-year arrangement or an ongoing partnership. These details are expected as planning continues, but no timetable for further announcements was given.
Planning Details to Follow
WCMA said it will release schedule and participation information as planning for the 2027 Annual Meeting progresses. Readers and prospective attendees will need those details to determine how to register and which activities are part of the association meeting versus the expo.
The confirmed next milestone is the event itself: Sun Shading Expo North America is scheduled for Oct. 26–28, 2027, at the Baltimore Convention Center. Until the organizers publish further information, the meeting’s agenda, access arrangements and any continuation of the collaboration remain open.
Key Questions
When will WCMA hold its 2027 Annual Meeting?
It is scheduled to take place during Sun Shading Expo North America, Oct. 26–28, 2027.
Where will the meeting take place?
The meeting and expo are scheduled for the Baltimore Convention Center in Baltimore, Maryland.
Who can participate in the WCMA Annual Meeting?
The announcement does not provide eligibility, registration or access details. WCMA said participation information will be announced as planning progresses.
What will the meeting cover?
WCMA’s executive director said the association plans to share information about standards and regulatory developments. A full agenda has not been released.
Is the WCMA meeting part of the expo?
Yes. WCMA said its Annual Meeting will be held in conjunction with Sun Shading Expo North America beginning in 2027. The organizations have not yet detailed how the programs or registrations will be arranged.
Source: prnewswire.com
