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Palmetto Publishing says From CEO to Exit, a business fable about selling pest control and lawn care companies, is now available online. Its three authors are CPAs and M&A advisers whose work, according to the publisher, has involved more than $2 billion in transactions. The book covers valuation, deal preparation, due diligence, tax planning and the personal choices owners face when considering a sale.
Palmetto Publishing has released From CEO to Exit, a business fable intended to guide pest control and lawn care company owners through the process of preparing for and selling a business. Written by Daniel S. Gordon, Brian Post and Matt Gordon, the book addresses a decision that can affect an owner’s finances, employees and family, and is available through Amazon and Barnes & Noble, according to the publisher.
The book follows Michael and Peter Hall, a fictional father-and-son team whose pest control company attracts interest from private equity firms and industry consolidators. With help from an adviser named Stan, the characters weigh a sale against keeping the company in the family or choosing another path. The story is a continuation of characters introduced in Dan Gordon’s earlier book, From Technician to CEO.
Palmetto Publishing describes the title as a narrative-driven guide rather than a conventional finance manual. Its topics include business valuation, assembling an advisory team, sell-side deal structure, tax planning, due diligence and competing offers. The plot also covers the emotional side of selling a company built over many years and the potential consequences for a family’s future.
The publisher says the intended audience includes owners of pest control, lawn care and other home services businesses with annual revenue ranging from $1 million to $50 million or more. The book is positioned for owners who may be several years from selling as well as those already receiving acquisition approaches. The listed ISBNs are 9798318848049, 9798318848032 and 9798318848056.
A Sale Guide for Service Owners
The release addresses a practical challenge for owners who may have built their companies through years of operating work but have limited experience with mergers and acquisitions. A sale can involve more than agreeing on a price: owners may need to prepare financial records, assess offers, understand tax consequences and decide what role, if any, they will have after closing. The book’s stated scope brings these issues together in a story format aimed at readers without a finance background.
The subject also matters to owners who are not ready to sell immediately. According to the publisher, the guide is written both for founders considering an exit years in advance and for those already approached by potential buyers. That framing presents the book as preparation material, not just an account of a transaction at the point of sale. The release does not establish that a reader will secure a higher price or achieve a particular outcome; it offers guidance on topics involved in evaluating an exit.
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From Business Growth to Exit
From CEO to Exit builds on From Technician to CEO, which introduced the Hall family characters. In the new installment, the company has grown into what the publisher calls a valuable enterprise, and potential buyers have begun making contact. The fictional setup lets the authors explain sale-related decisions through the owners’ conversations and choices.
The authors are associated with PCO Bookkeepers & M&A Specialists, which the release describes as an accounting firm serving pest control and lawn care businesses. Palmetto says the three authors are CPAs and brokers behind more than $2 billion in pest control and lawn care transactions. That figure is the publisher’s description of their professional experience; the release does not provide transaction dates, deal counts or a breakdown of the total.
The book is presented against a backdrop of consolidation in home services. The publisher says private equity firms and industry consolidators are approaching owners in the story and describes consolidation as accelerating across the sector. The release does not provide market data to quantify that trend, so its scale and pace cannot be assessed from the announcement alone.
““a narrative-driven road map for business owners preparing to sell””
— Palmetto Publishing
What the Release Does Not Specify
The announcement does not provide independent reviews, sample chapters, pricing, formats or details about how the listed ISBNs correspond to specific editions. It also does not report sales figures or explain how the book’s advice has been evaluated. The authors’ stated transaction experience and the characterization of industry consolidation come from the publisher’s release; supporting figures or market comparisons are not included.
Although the release lists October 20, 2026, as the publication date and says the book is available online, it does not clarify whether that date refers to a particular format or whether availability varies by retailer. The announcement also does not identify a specific launch event or give a timetable for follow-up materials.
Where Owners Can Find It
Palmetto Publishing says From CEO to Exit: The Ultimate Payday for Pest Control & Lawn Care Owners is available at Amazon.com and BarnesandNoble.com. The release directs readers to PCO Bookkeepers & M&A Specialists for more information about the authors. Daniel S. Gordon, CPA and CEPA, Brian Post, CPA, and Matt Gordon, CPA, are listed as available for interviews.
No additional publication events or future announcements were specified. Owners considering a sale can use the book’s stated subject areas to identify questions for professional advisers, but the publisher’s release does not describe the book as a substitute for individualized financial, legal or tax advice.
Key Questions
What is From CEO to Exit about?
It is a business fable about pest control company owners considering whether and how to sell. The publisher says it covers valuation, advisory teams, deal structure, tax planning, due diligence and evaluating offers.
Who wrote the book?
The authors are Daniel S. Gordon, CPA and CEPA; Brian Post, CPA; and Matt Gordon, CPA. The publisher associates them with PCO Bookkeepers & M&A Specialists.
Who is the intended audience?
According to the publisher, it is aimed at owners of pest control, lawn care and other home services companies generating $1 million to $50 million or more in annual revenue, including owners planning ahead and those already receiving acquisition offers.
Where is the book available?
The publisher says it is available online through Amazon.com and BarnesandNoble.com. The release does not provide pricing or edition-specific details.
Does the announcement quantify consolidation in home services?
No. The release describes consolidation as accelerating but provides no market statistics or comparison period to measure its pace.
Source: prnewswire.com
