Shopping usually asks you to compare prices. ECHELON 8 asks you to watch a deal take shape—literally. This flight manual explores how a shopping experience was built around eight SVG bodies, a long scroll and a canopy drawn entirely with vectors, turning product discovery into a visual descent rather than a familiar grid of offers.
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For Deals, Coupons & Shopping readers, the interesting question is how that spectacle stays connected to the practical business of browsing. The answer lies in the site’s signature technique: altitude-driven SVG choreography, where scrolling sets the scene in motion and each transition helps guide the eye toward what matters next.
Step behind the interface to see how the team coordinated the artwork, movement and page structure—and why the canopy becomes more than a striking illustration. There’s a precise relationship between the scroll and the unfolding forms; follow it, and you’ll discover the moment the whole composition changes direction.
Read the full design teardown → · Visit the live room
SVG animation tools for web design
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interactive scrolling website templates
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